Over the next couple weeks, officials with Soy Canada will be visiting Indonesia and Japan on a market development mission.

The mission marks Soy Canada’s first visit to Indonesia.

“Indonesia has been identified as an up-and-coming market for the soybean industry over the coming years,” said Soy Canada Executive Director Jim Everson.  “This mission will provide us an opportunity to build on our existing trade of whole soybeans and collect more information on the export of value-added products and processed soybeans.”

Soy Canada will also meet with a number of industry associations in Japan, one of the industry's top trading partners. Japan represents approximately 32 percent of Canada's food-grade soybean exports.

In 2015, Canada exported over 290,000 metric tonnes of non-gm, food-grade soybeans to the country at a value of $260 million.

“This year’s mission to Japan will really focus on showcasing the high quality of Canada’s 2016 soybean crop and introduce new points of contact for Japanese stakeholders with Soy Canada,” said Everson.

Soy Canada’s delegation will include several members of the soybean value chain including producers, seed companies and exporter representatives.