Industry leaders WinField United and United Suppliers announced Monday the official launch of Winfield United Canada.

The organization is focused on empowering independent owners in Canadian agriculture retail by delivering seed, crop protection and crop nutrient products, market leading technology tools, and customized business and agronomic advice at a local level.

"At WinField United Canada, we are helping shape the future of Canadian agriculture. We are thrilled to bring the advantages of WinField United to our owners, all backed by local experience and world class distribution expertise," said Greg McDonald, General Manager of WinField United Canada, headquartered in Saskatoon, SK. "Our goal is to support our retail owners in providing their farm customers with customized crop solutions that help promote efficiency and greater return on investment in every single facet of modern farming."

As a brand of Land O’Lakes, Inc. WinField United Canada represents the next chapter of a unique and evolving partnership that offers access to expanded agronomic options and business development resources of a larger, proven industry leader.

"Our business has always been built on establishing collaborative partnerships with growers to optimize their production and profitability while minimizing impact to the environment," says Brent Manning from GJ Chemical, an independently owned crop input retailer in Arnaud, MB. "Those core drivers align perfectly with WinField United Canada and we look forward to working together to raise the bar in providing our customers with leading edge service, emerging science and proven technology."