Scams and fraud attempts continue to plague residents of the Pembina Valley.

The latest scam was reported to Winkler Police earlier last week regarding a female who received a phone call from someone claiming to be from Publishers Clearing House.

The caller claimed the victim won $2.6 million, as well as a car.

However, the victim was first instructed to transfer funds at two separate locations in Winkler amounting to $1,674, and the victim proceeded to transfer the money.

Police say the file is still under investigation.

Local businesses are still reeling after an onslaught of credit card and fake currency frauds.

"Fraud is an ongoing problem across the country, and we're feeling it locally as well," Winkler Police Officer Chris Kalansky explained after a rash of scams earlier this year, adding they hear complaints on a daily basis.

However, he notes it's an evolving crime, "every time we identify one type of fraud, there's some new variation that comes out."

"We're always playing catch-up."

Anyone who comes across what they suspect might be a scam is encouraged to call the police.