The Pembina Valley Pregnancy Care Centre recently received a $4,300 boost thanks to Appelt's Diamonds.

The charity had been chosen as part of Appelt's battery exchange program.

Customers receive complimentary batteries when they bring in their dead watch. In exchange they're encouraged to drop in a donation of any amount towards the local charity.

"When Appelt’s contacted us about their battery exchange program and that we were the charity selected for 2017, we had no idea what that would look like. The other day when I stopped in, I realized the magnitude of support."

She says a donation this size is a game-changer.

"Are businesses obligated to give? Do they have to support community groups? No, they don’t, but they choose to because they see the meaningful impact we are having and they want to set an example for others in the area. We are thankful for the financial support, it means a lot to us."

Marek notes the donation will be allocated to the supports and services offered through both locations in Morden and Winkler.