A Winkler business has expanded, adding a new location in Winnipeg.

Started in Winkler in 1992, Janzen's Paint and Decorating now operates out of five locations in Manitoba including Brandon, Steinbach and Portage.

Owner Doug Janzen explains they had many customers in Winnipeg already and wanted to service them more comprehensively. He notes since starting 27 years ago, he never imagined growing to serve the entirety of Southern Manitoba.

"We try to be intuitive to our customers, which is the reason we're in business," Janzen says. "If there's a need, we want to fill the need."

Specialization remains the key, he says, adding they aren't afraid to shift their focus based on the market. "We want to either be specialized and go full bore or get out of it."

The strong desire to grow and adapt is a hallmark of the Winkler business community, he explains. "Winkler is full of entrepreneurs... and we don't usually settle, we're always striving for something better. There's always something more the businesses in town want to do."

"We have a great culture here in Winkler," Janzen says.

A grand opening for the newest location was held earlier this month in Winnipeg.